Posted by Ed Levine, August 28, 2008 at 7:30 PM
As most serious eaters know, the folks at Häagen-Dazs are putting their money where their spoons are this year with a dedicated marketing effort aimed at increasing awareness of Colony Collapse Disorder, the mysterious condition that has caused a dramatic increase in honeybee colony losses. Häagen-Dazs is even donating a portion of the proceeds from the sale of its new vanilla honeybee flavor ice cream to fund research to find out what exactly causes CCD.
As part of this extremely worthwhile endeavor Häagen-Dazs funded the first-ever Serious Eats-produced documentary about Colony Collapse Disorder, which I hope every serious eater will watch. For our little buzz-ementary we spent the day at Blue Hill at Stone Barns in Westchester County, New York, where bees, farmers, and cooks work together to produce lots of seriously delicious food. So check out our Honeybee doc and start buzzing about Colony Collapse Disorder.
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Blue Hill at Stone Barns: The Most Important Restaurant in America
The Latest in Videos From Serious Eats:
"... so that we can eat them while we’re working." So goes some of the pointless banter in this dreadful commercial for Microsoft, after the jump. Fast forward to about a minute in for the relevant food-related drivel.
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Posted by Erin Zimmer, September 5, 2008 at 12:00 PM
Crispbread is that flat Nordic rye cracker they serve to armies and school children because it's so cheap, lightweight, and lasts forever. It's also the latest in musical innovation according to Yoshi Akai, a Japanese guy who engineers electronic beats with the sheets of fibery crunch. Some of this Swedish news interview with him is in Swedish, but you don't need any language proficiency to watch the rotation of the vinyl-shaped cracker in action. Watch the video after the jump.
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Posted by Robyn Lee, September 4, 2008 at 12:15 PM
To witness one of the most awkward celebrity-endorsed food product commercials ever, check out this commercial from Ortega featuring Olympic gymnasts Shawn Johnson, Paul Hamm, and Morgan Hamm. Get past the low production value and the most unconvincing praise ever given to the Ortega-branded foods, and you will be rewarded with Shawn Johnson declaring, "It makes my taco pop." Interpret that as you wish—if you need any help you can ask the Internet.
I really wanted this commercial to be fake, but after seeing this promo I'm horrified to think that this commercial was actually approved. Watch the video after the jump.
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Posted by Erin Zimmer, September 3, 2008 at 12:30 PM
If you can't eat it on a stick, then my goodness, why bother eating it at all? That's the genius ad campaign behind the Minnesota State Fair, which unfortunately wrapped up over Labor Day weekend. Nicknamed "The Great Minnesota Get-Together," the fair proves that even a pickle works better on a stick. If you have any sharp skewers lying around, go ahead and stickify your foods. Watch the thirty seconds of stick-bearing glory after the jump.
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Posted by Adam Kuban, September 2, 2008 at 8:30 PM
King of voiceovers Don LaFontaine died yesterday after complications from a collapsed lung. If you've ever been to a movie, you've more than likely heard LaFontaine's voice as you've munched your popcorn during the previews. From the Hollywood Reporter:
Before his death, he had provided voiceovers for an estimated 5,000 movie trailers, including Batman Returns, The Terminator, Cast Away, The Elephant Man and Dr. Strangelove. Many of those began with his catchphrase, "In a world where …"
Here's a video (after the jump) where LaFontaine lends his famous voice to a commercial for Birds Eye Steamfresh frozen vegetables.
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Posted by Erin Zimmer, September 2, 2008 at 12:15 PM
Even if gravitational pull concepts go over your head, this video is pretty mesmerizing. (The enchanting background song by Camille Saint-Saëns may have something to do with it too.) Under normal gravity conditions, Diet Coke bubbles form around Mentos and rise up through the soda to create a powerful stream of bubbles, with lots of soda touching the candy. However, in microgravity, there is no "up." Bubbles that form just stay near the Mento and inhibit more cola from touching it. It's nice to know that a team of scientists are working on "Menticular" effects on soda pop in space. Watch the video after the jump.
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